Mobile Social Congress 2026

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Exposing the hidden cost of technology

The challenge

The 11th edition of the Mobile Social Congress focused on exposing the environmental and social impact of mineral extraction linked to the tech industry. The challenge was to translate a complex geopolitical issue into a clear, engaging and visually impactful campaign without relying on generic sustainability aesthetics, while making the event feel more open, visible and culturally relevant to a broader audience.

The solution

Built around the concept “Desenterrem la veritat” (“Unearth the truth”), the proposal used minerals as a central visual metaphor to reveal what usually remains hidden behind modern technology. The result was a fresher and more contemporary identity, moving away from previous editions through a cleaner visual system and a renewed logotype with a sharper activist character, designed to resonate with both younger and older audiences.

Project information

Mobile Social Congress is an alternative congress and public platform promoted by SETEM that critically examines the social and environmental impact of the technology industry. Positioned as a counterpoint to the Mobile World Congress, the initiative gives visibility to the realities often hidden behind global technological production, with a particular focus on the Global South, labour conditions and mineral extraction.

Developed alongside Luna Yera and Paula de la Piedra, the new identity gave MSC 2026 a fresher and more contemporary visual language while preserving its activist and educational essence.

The project is currently nominated for the LAUS Awards.

Developed alongside Luna Yera and Paula de la Piedra, the new identity gave MSC 2026 a fresher and more contemporary visual language while preserving its activist and educational essence.

The project is currently nominated for the LAUS Awards.